In a surprising revelation, Microsoft CEO Satya Nadella has stated that the company views its biggest competition in the gaming sector not as other gaming platforms, but rather as short-form video content, particularly from TikTok. This perspective underscores a significant shift in how gaming companies perceive their market landscape, focusing on engaging younger audiences who are increasingly drawn to quick, digestible video formats. During a recent live stream, Nadella emphasized the importance of innovation in gaming, suggesting that the industry must evolve to compete with the likes of TikTok and other media forms.